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The Journal is where our projects
come to life in words.
A place to share context, stories, and insights —
showing not only what we create,
but why we create it.
FORMULA E x GOOGLE
MOUNTAIN RECHARGE
A Formula E car descending a mountain pass, recharging corner by corner — Mountain Recharge is where innovation meets emotion, and where Google Gemini helped turn data into story.
A Formula E car descending a mountain pass, recharging corner by corner — Mountain Recharge is where innovation meets emotion, and where Google Gemini helped turn data into story.
BMW MOTORRAD
ISLE OF MAN TT
Together with BMW Motorrad, we captured the raw emotion behind the world’s most intense road race — from the speed to the silence between the storms.
Together with BMW Motorrad, we captured the raw emotion behind the world’s most intense road race — from the speed to the silence between the storms.
BMW M
MBEDDED
takes viewers beyond the racetrack — into the garages, the strategy rooms, and the lives of BMW’s drivers. A raw yet cinematic documentary format produced by Pitlane Culture, capturing not just racing, but the people and emotions behind it.
takes viewers beyond the racetrack — into the garages, the strategy rooms, and the lives of BMW’s drivers. A raw yet cinematic documentary format produced by Pitlane Culture, capturing not just racing, but the people and emotions behind it.
BMW M
BACK AT LEMANS
After 25 years, BMW M Motorsport returned to the top class at Le Mans — and we brought that story to life. From the cinematic key visual film to an exclusive MBEDDED episode, we captured not just a race, but a comeback — a legacy reborn on motorsport’s greatest stage.
After 25 years, BMW M Motorsport returned to the top class at Le Mans — and we brought that story to life. From the cinematic key visual film to an exclusive MBEDDED episode, we captured not just a race, but a comeback — a legacy reborn on motorsport’s greatest stage.
BMW AT
EINGFOAN
Together with BMW Austria, we turned a simple Austrian slang word — “eingfoan” — into a campaign about trust, performance, and proven quality. Through authentic stories from athletes and pilots, we showed that what’s been tested and driven isn’t just used.
Together with BMW Austria, we turned a simple Austrian slang word — “eingfoan” — into a campaign about trust, performance, and proven quality. Through authentic stories from athletes and pilots, we showed that what’s been tested and driven isn’t just used.
NEOM
CHEFS CAMP
Food became a vision for the future. Guided by chef Norbert Niederkofler, young Saudi talents learned to cook sustainably, use local products, and create with purpose — a story we captured where passion and progress meet on the plate.
Food became a vision for the future. Guided by chef Norbert Niederkofler, young Saudi talents learned to cook sustainably, use local products, and create with purpose — a story we captured where passion and progress meet on the plate.
YAMAHA MUSIC
WAY UP HOUSE
We captured a night where music, creativity, and community came together. Our job: turn the energy of live performances and spontaneous moments into social content that felt real and alive.
We captured a night where music, creativity, and community came together. Our job: turn the energy of live performances and spontaneous moments into social content that felt real and alive.
DAYTONA 24 HOURS
BMW MOTORSPORT/IMSA
For BMW Motorsport, we captured 24 hours of intensity, teamwork, and passion in a cinematic short film that went beyond racing — a tribute to performance, resilience, and the spirit that never sleeps.
For BMW Motorsport, we captured 24 hours of intensity, teamwork, and passion in a cinematic short film that went beyond racing — a tribute to performance, resilience, and the spirit that never sleeps.
BMW AT
ANDI GOLDBERGER
Together with BMW Austria, we followed Austrian legend Andi Goldberger on a journey that celebrates freedom, nature, and movement. A cinematic short that shows: true performance isn’t just about power — it’s about balance, authenticity, and the moments that give you energy.
Together with BMW Austria, we followed Austrian legend Andi Goldberger on a journey that celebrates freedom, nature, and movement. A cinematic short that shows: true performance isn’t just about power — it’s about balance, authenticity, and the moments that give you energy.
CLIFFORD CHANCE
STRENGTH IN SECTORS
As the production partner for the shoot, we captured authentic insights into the people and sectors behind the global law firm, helping to inspire the next generation of legal talent. A confidential project, but one we’re proud to have been part of.
As the production partner for the shoot, we captured authentic insights into the people and sectors behind the global law firm, helping to inspire the next generation of legal talent. A confidential project, but one we’re proud to have been part of.
ADIDAS x RUNTASTIC
A NEW CHAPTER IN MOTION
When Runtastic became Adidas Running and Adidas Training, we joined as a production partner to help launch the new era. We created multilingual teaser and content films that captured real movement, emotion, and progress.
When Runtastic became Adidas Running and Adidas Training, we joined as a production partner to help launch the new era. We created multilingual teaser and content films that captured real movement, emotion, and progress.
RED BULL
ORGANICS BY RED BULL AIRDROP
When Red Bull launched the Organics Airdrop, it was more than an event — it was a statement of energy and creativity. We handled the communication and pre-event production, creating film and photo content that captured the project’s excitement and spirit.
When Red Bull launched the Organics Airdrop, it was more than an event — it was a statement of energy and creativity. We handled the communication and pre-event production, creating film and photo content that captured the project’s excitement and spirit.
All our work is created in collaboration with leading global brands —
built on trust, detail, and precision.
FORMULA E x GOOGLE
MOUNTAIN RECHARGE
A Formula E car descending a mountain pass, recharging corner by corner — Mountain Recharge is where innovation meets emotion, and where Google Gemini helped turn data into story.
A Formula E car descending a mountain pass, recharging corner by corner — Mountain Recharge is where innovation meets emotion, and where Google Gemini helped turn data into story.
BMW MOTORRAD
ISLE OF MAN TT
Together with BMW Motorrad, we captured the raw emotion behind the world’s most intense road race — from the speed to the silence between the storms.
Together with BMW Motorrad, we captured the raw emotion behind the world’s most intense road race — from the speed to the silence between the storms.
BMW M
MBEDDED
takes viewers beyond the racetrack — into the garages, the strategy rooms, and the lives of BMW’s drivers. A raw yet cinematic documentary format produced by Pitlane Culture, capturing not just racing, but the people and emotions behind it.
takes viewers beyond the racetrack — into the garages, the strategy rooms, and the lives of BMW’s drivers. A raw yet cinematic documentary format produced by Pitlane Culture, capturing not just racing, but the people and emotions behind it.
BMW M
BACK AT LEMANS
After 25 years, BMW M Motorsport returned to the top class at Le Mans — and we brought that story to life. From the cinematic key visual film to an exclusive MBEDDED episode, we captured not just a race, but a comeback — a legacy reborn on motorsport’s greatest stage.
After 25 years, BMW M Motorsport returned to the top class at Le Mans — and we brought that story to life. From the cinematic key visual film to an exclusive MBEDDED episode, we captured not just a race, but a comeback — a legacy reborn on motorsport’s greatest stage.
BMW AT
EINGFOAN
Together with BMW Austria, we turned a simple Austrian slang word — “eingfoan” — into a campaign about trust, performance, and proven quality. Through authentic stories from athletes and pilots, we showed that what’s been tested and driven isn’t just used.
Together with BMW Austria, we turned a simple Austrian slang word — “eingfoan” — into a campaign about trust, performance, and proven quality. Through authentic stories from athletes and pilots, we showed that what’s been tested and driven isn’t just used.
NEOM
CHEFS CAMP
Food became a vision for the future. Guided by chef Norbert Niederkofler, young Saudi talents learned to cook sustainably, use local products, and create with purpose — a story we captured where passion and progress meet on the plate.
Food became a vision for the future. Guided by chef Norbert Niederkofler, young Saudi talents learned to cook sustainably, use local products, and create with purpose — a story we captured where passion and progress meet on the plate.
YAMAHA MUSIC
WAY UP HOUSE
We captured a night where music, creativity, and community came together. Our job: turn the energy of live performances and spontaneous moments into social content that felt real and alive.
We captured a night where music, creativity, and community came together. Our job: turn the energy of live performances and spontaneous moments into social content that felt real and alive.
DAYTONA 24 HOURS
BMW MOTORSPORT/IMSA
For BMW Motorsport, we captured 24 hours of intensity, teamwork, and passion in a cinematic short film that went beyond racing — a tribute to performance, resilience, and the spirit that never sleeps.
For BMW Motorsport, we captured 24 hours of intensity, teamwork, and passion in a cinematic short film that went beyond racing — a tribute to performance, resilience, and the spirit that never sleeps.
BMW AT
ANDI GOLDBERGER
Together with BMW Austria, we followed Austrian legend Andi Goldberger on a journey that celebrates freedom, nature, and movement. A cinematic short that shows: true performance isn’t just about power — it’s about balance, authenticity, and the moments that give you energy.
Together with BMW Austria, we followed Austrian legend Andi Goldberger on a journey that celebrates freedom, nature, and movement. A cinematic short that shows: true performance isn’t just about power — it’s about balance, authenticity, and the moments that give you energy.
CLIFFORD CHANCE
STRENGTH IN SECTORS
As the production partner for the shoot, we captured authentic insights into the people and sectors behind the global law firm, helping to inspire the next generation of legal talent. A confidential project, but one we’re proud to have been part of.
As the production partner for the shoot, we captured authentic insights into the people and sectors behind the global law firm, helping to inspire the next generation of legal talent. A confidential project, but one we’re proud to have been part of.
ADIDAS x RUNTASTIC
A NEW CHAPTER IN MOTION
When Runtastic became Adidas Running and Adidas Training, we joined as a production partner to help launch the new era. We created multilingual teaser and content films that captured real movement, emotion, and progress.
When Runtastic became Adidas Running and Adidas Training, we joined as a production partner to help launch the new era. We created multilingual teaser and content films that captured real movement, emotion, and progress.
RED BULL
ORGANICS BY RED BULL AIRDROP
When Red Bull launched the Organics Airdrop, it was more than an event — it was a statement of energy and creativity. We handled the communication and pre-event production, creating film and photo content that captured the project’s excitement and spirit.
When Red Bull launched the Organics Airdrop, it was more than an event — it was a statement of energy and creativity. We handled the communication and pre-event production, creating film and photo content that captured the project’s excitement and spirit.
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